Yale on YouTube

 

Overview

Yale partnered with YouTube in the Fall of 2008 and currently maintains 3 main channels, managed by the Office of Digital Dissemination and Online Education:
There are several other Yale-affiliated Partner YouTube channels (groups on campus who meet the production, legal and technical requirements set forth by Yale). If you’re interested in creating your own Yale-affiliated YouTube Channel, please see those requirements here.
 
Uploading your video to the Yale YouTube channel is great move if you want to get a lot of people to see your content. The benefits of putting your content on the Yale main channel are:
  • A reliable and popular video distribution outlet
  • YouTube has the capacity to host HD video for all videos (highest resolution possible)
  • Yale has almost 50,000 subscribers, who receive updates on new uploads by Yale
  • Having a video on a partnered channel helps with search engine discovery
  • Videos on YouTube are embeddable and customizable according to your embedding needs. They are easily shared on social media outlets. 
  • Post-production simple editing on videos going up on the channel is free to you, our client. “Simple” means < 30 minutes of editing (cuts, audio/video adjustments, intro slate)
  • We are also happy to create custom Playlists of your content. See all our playlists here.
  • Request time domain specific metrics for your videos. We can provide total views over time, viewer geography and discovery information.
Official Partnership with YouTube also enables Yale to provide you with a few more benefits:
  • Videos have the ability to be longer than the default YouTube length of 15 minutes
  • Analytics tools to gather accurate and informative metrics on university videos. Included in this is the capability to track our content when it is re-posted and glean metrics from those re-posts.
  • YouTube Live is YouTube’s live streaming service that can be utilized by any Yale organization that hires the Yale Broadcast Center to record & stream their event
 

Yale’s Requirements for Videos on YouTube

Legal Requirements
Permission Form: Each person who appears in a video or speaks in a podcast needs to sign a Yale Office of General Counsel’s Speaker’s Permission Form. This includes Yale Faculty and Staff. We cannot distribute the content without this permission form signed.
Once your speaker has signed the form, please keep one copy for your records and copy & upload the PDF to your Item in the Media Tracking Site (instructions below).
You can download the Permissions Form here: PDF | DOC
Fair Use: If a video contains copyrighted imagery (photos, clip art, graphs, etc.) or other media (videos, music tracks, etc.) we must confirm with you that Yale has permission to disseminate this content. Permission must be granted by the content originator to allow Yale to distribute the content on any and all dissemination platforms. If you believe your use of copyrighted content is Fair Use, please utilize the Office of General Counsel’s Fair Use Tool to determine if it is Fair Use and document your findings.
If imagery is used in a PowerPoint in a lecture setting (rather than inserted directly into a video), this is typically Fair Use as it is educational in nature and is presented in the lecture setting.
Technical Requirements
High quality, HD video: YouTube adjusts the quality of a viewer’s video stream from standard definition (such as 240p or 360p) to high definition (720p or 1080p), based on the speed of their Internet connection. In order to accommodate all bandwidth options for the viewer, we upload 1080p as a minimum quality standard. This ensures a crisp picture and no pixelation on the viewer’s screen.
High quality audio: Even when we have HD quality video, if the audio isn’t crisp and clear-sounding, it defeats the purpose of having high quality video. We have to turn down quite a number of videos provided to us by organizations who taped their lectures themselves and resorted to using the camera’s built-in microphone rather than a microphone input like a lavalier microphone. If the speaker sounds like s/he’s in a cardboard box, the audio is likely not up to par. 
Metadata Requirements
YouTube requires a minimum amount of metadata for upload: Title, Description and Keywords. We’ll ask you for a little bit more in the Media Tracking Tool, so we can identify your media file or event. But the basics are:
Title: Usually the title of the lecture, or the broad topic of discussion in the video
Description: A paragraph or two about the lecture, lecture series, speaker, and other relevant information a viewer should know. Please feel free to include links to your website here; they will be hyperlinked in YouTube.
Keywords: Viewers won’t see these, but search engines will. These are words that are associated with your topic, lecture, department or event that may or may not appear in the title or description of your video.
 

Ready to Submit your Content?

Submit your Request & Fill Out Metadata: Log in to our Media Tracking Tool using your Yale NetID here. You must be on-campus (or using a VPN) to access this website. This site will be your center for information on our progress on your piece, a means to communicate directly with the Yale Broadcast video editors and your one-stop shop for editing metadata & uploading your permissions forms.
Click “+ Add Item” in the upper right corner, and a pop up window will appear. There are 4 tabs that require your attention; please be sure to click on each to fully complete the information. Once you’re done, click ‘Create’, and we will receive a notification, kicking off our process here to get your video up on YouTube.
If Yale Broadcast recorded your lecture, we will post a link to a review copy of the video through the Media Tracking Tool. This review copy will have a time stamp in the lower right-hand corner so that you can watch the video and in the Comments section of the Media Tracking Tool, indicate the starting time, ending time and any points in-between that need to be cut out. At this time our office will run quality assurance and notify you with any problems we run into. We check for obscenities (audio and visual) as well as any technical glitches that may occur. We will never edit a video for content.
If you are providing Yale Broadcast with your own video footage, please provide our video editors an uncompressed, high quality ingest of your footage either through file transfer on Yale FTP or Yale Box, a hard drive or actual video tape. We will then post a link to a review copy of the video. This review copy will have a time stamp in the lower right-hand corner so that you can watch the video and indicate the starting time, ending time and any points in-between that need to be cut out. At this time our office will also watch the video for quality assurance and notify you with any problems we run into.
If you are providing a finished file for YouTube, you most likely used a video editing program like iMovie, Final Cut Pro or Adobe Premiere. Please use this program to export your movie file to a high quality MOV, M4V or MPEG4 with H.264 codec. The H.264 is what YouTube uses to preserve the quality of your video in a small, easy-to-upload-and-download file size.
Please note: If your video is not completely finished, please do not send us the video in H.264 as the compression makes the video difficult to edit and still ensure the high quality of your product.
Finished Product: Once your video is up on YouTube, we will post a link in the Media Tracking Tool to your video, check to see if you’d like the video posted elsewhere (iTunes U) and close out your Item when we’re finished.
 

Other Considerations

YouTube Live is a live video streaming option provided by Google’s YouTube video platform. YouTube Live allows Yale to broadcast content in real time to our YouTube.com channel and archives the footage on YouTube’s servers for on demand viewing. Yale Broadcast offers this option as a service to any group that hires the YBMC to come and video tape their event / lecture and who is having the event take place in a hall or room with Ethernet access. Click here for more information.
 
Add your video to a Collection in the iTunes U library. Yale utilizes iTunes U to manage and distribute educational audio and video content and PDF files for anyone with the iTunes app, which comes installed standard on every Apple mobile device. Uploading your media to iTunes U in addition to YouTube would bring your content to millions of people with this app already installed on their devices. Click here to learn more about Yale on iTunes U.