YouTube Live is Yale’s official publicly & globally-accessible live streaming option.
Essentially, YouTube Live allows users (Yale) to broadcast content in real time to their account on YouTube.com and archives the footage on YouTube’s servers for on demand viewing. Yale Broadcast offers this option as a service to any group that hires us to come and video tape their event / lecture and who is having the event taking place in a hall or room with Ethernet access. (Note: Not all venues have sufficient available bandwidth to support live video streaming. We may need to schedule a test if your event is being held in a room we have not operated in recently.)
Requirements for an event going up on YouTube Live
Yale Broadcast Videographers
This service is an option for those who hire Yale Broadcast to stream/record their event. This is for a couple of reasons: YBC is fully equipped for the highest quality HD video and audio streaming that meets Yale’s standards for global and public dissemination.
Each speaker in the event (or anyone who makes a featured appearance) needs to sign an Office of General Counsel Speaker’s Permission Form (appended). This permission form must be signed before the event begins the live stream. We must assure that those being broadcasted consent to being broadcasted.
Once your speaker has signed the form, please keep one copy for your records and copy & upload the PDF to your Item in the Media Tracking Site (instructions below).
You can download the Permissions Form here: PDF
YouTube requires a minimum amount of metadata for upload: Title, Description and Keywords. We’ll ask you for a little bit more in the Media Tracking Tool, so we can identify your event on the calendar and be sure we have all your distribution selections covered. But the basics are:
Title: Usually the title of the lecture, or the broad topic of discussion in the video
Description: A paragraph or two about the lecture, lecture series, speaker, and other relevant information a viewer should know. Please feel free to include links to your website here; they will be hyperlinked in YouTube.
Keywords: Viewers won’t see these, but search engines will. These are words that are associated with your topic, lecture, department or event that may or may not appear in the title or description of your video.
This is so we can create a video event page well before the event itself so ODDOE and the Office of Public Affairs & Communications can promote your event. This includes, but not limited to: imagery associated with your event, speaker biography, and links to other websites relevant to your event.
If you can provide a custom thumbnail image, it should be as large as possible, as the image will also be used as the preview image in the embedded player. It’s recommended that the custom thumbnails:
- Have a resolution of 1280x720 (with minimum width of 640 pixels).
- Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
- Remain under the 2MB limit.
Ready to Stream Your Event?
There are two “first steps” for you to take to stream your event:
1. Notify Yale Broadcast
that you’d like to hire us by filling out this form
. You will be contacted for billing instructions.
2. Fill Out Metadata: Log in to our Media Tracking Tool using your Yale NetID here
. You must be on-campus (or using a VPN) to access this website. This site will be your center for information on our progress on your event, a means to communicate directly with Yale Broadcast and your one-stop shop for editing metadata, uploading your permissions forms and upload your promotional material (see above).
Click “+ Add Item” in the upper right corner, and a pop up window will appear. There are 4 tabs that require your attention; please be sure to click on each to fully complete the information. Once you’re done, click ‘Create’, and we will receive a notification, kicking off our process here to create a YouTube Live URL for your event.
When we have all the metadata, permissions and graphics from you, we will create a YouTube URL for your event and will share this URL with you in the Comments section of your item in the media tracking tool. You can use this link to share in newsletters, e-mails, and on websites, so others can bookmark the video.
Please let us know if you will have someone at the event monitoring the stream; we can turn comments ON during the event stream so users from all around the world can submit questions to the speaker. Comments will be turned off at the conclusion of the event.
We recommend sending in the metadata a minimum of 1 week prior to the event, so you can have the link to share well in advance.
When your event is LIVE, you can:
- See your event on the Yale YouTube home page in the featured viewer.
- Watch your event on its individual video page.
- See comments and conversations taking place in the comments section of your YouTube Live event, if you’ve opted to activate this feature. To participate, viewers will need to log in with a YouTube/Google account to leave a comment.
After your event, you can:
- Link back to your now-archived YouTube video so viewers can watch the event at their convenience.
- Consider adding your video to a YouTube Playlist.
- Consider posting your video to iTunes U for public on-demand distribution. The iTunes U audience is one that may not overlap with YouTube, so if you want to cast a wide net for viewership, this is a good audience to tap into. Read more about Yale on iTunes U here.
We will also provide you a metrics report from your live event viewership that you can download from the Media Tracking site.
A few considerations:
- YouTube archives the video as it was displayed/ captured. We have very little room to edit besides chopping off the beginning or end of a video. If you would like to edit out portions for any reason, please contact us, as we may need to do offline editing, then upload a new version of the video with a new URL.
- If your speaker is comfortable with live streaming the video, but uncomfortable with there being an archived version, we are able to make the video ‘private’ or remove it altogether.